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Panasonic LUMIX

Agency: Seen Connects

Writer / Director / Editor

The Problem

Panasonic wanted to gain market share from professional filmmakers that would normally overlook a compact sized camera.
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We wanted to showcase the camera's quality and celebrate the brand's heritage.

The Solution

We wrote and produced a film that follows an aging, zenlike artist.
His work is loved in Japan, but he works in a quiet corner of England.
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Every image he produces takes weeks, and is the result of decades spent perfecting his craft.

The artist's process serves as an allegory for the Panasonic brand.

Both the artwork and the footage capturing it are the result of decades of dedication to the craft of image making.

Execution

The film went on to win a number of awards, and was exhibited in the V&A.

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